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Three Structured Data Formats
- JSON-LD โญ (Google's preferred format) โ JSON in <script> tag, separate from HTML
- Microdata โ Inline HTML attributes (itemscope, itemtype, itemprop)
- RDFa โ Inline HTML attributes (typeof, property, vocab)
- Google supports all three but recommends JSON-LD as it's easiest to maintain
- Use only one format per entity to avoid duplicate signals