Destination URL *
Campaign Source * (utm_source) โ where the traffic comes FROM
Quick set:
Campaign Medium * (utm_medium) โ type of traffic
Quick set:
Campaign Name * (utm_campaign) โ your campaign identifier
Term (utm_term)
Content (utm_content)
UTM Naming Best Practices
- Use lowercase always (utm values are case-sensitive)
- Use underscores instead of spaces (spring_sale not "spring sale")
- Be consistent โ pick a convention and stick to it
- Use the shortest meaningful values (cpc not click-per-click)
- Source = where, Medium = how, Campaign = what (e.g. google / cpc / brand_awareness_2026)